New Insight from Marketers into Promotional Merchandise

March 25th, 2013 by Victoria Britton

BPMA

Key findings:

83% of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next.

66% of senior marketers purchase promotional products at least every three months.

73% of buyers use merchandise at promotional events, and over three-fifths (63%) of buyers use it for brand awareness and re-branding.

Merchandise is used because it targets customers effectively, ensures brand messages last longer and creates loyalty.

For the first time ever, senior marketers from across the UK have been questioned about their purchasing and usage of promotional merchandise. Interviews were carried out with marketers from a range of sectors including finance, IT, retail, services, insurance, charity and education, with 92 per cent of respondents being between 25 and 44 years of age.

If you are planning a marketing campaign at some point in the future please contact our sales team to discuss how we can help you make it a successful one!